PumpTop TV is a network of LCD screens mounted at eye level on gas pumps at gas stations of various brands. News video from ABC, real-time traffic maps, along with weather, sports, business, health and entertainment news are delivered to consumers as they fuel their vehicles at the gas pump.
A limited number of advertisements from national, regional and even local companies are reportedly interspersed within PumpTop TV’s programming.
PumpTop TV is slated for introduction in the Houston, New York, Chicago, Philadelphia, Boston, Atlanta and Florida markets later in 2008.
The network consists of nearly 5,000 screens found at most major-brand gas stations in the Los Angeles, San Francisco, Sacramento, San Diego and Phoenix markets.