Power Assure claims that it reduces data centers’ energy consumption by an average of 50%, helping companies meet energy reduction targets and regulatory requirements.
The DOE award was granted to the company based on its principal goal of transforming data center energy strategy from an ‘always on’ to an ‘always available’ model, which increases the efficiency of data centers.
As data center operators can’t predict demand spikes, they build to meet peak capacity loads. With Power Assures ‘always available’ approach, the number of servers in use adjusts automatically in real time to changing customer demand, while guaranteeing customer service level agreements, the company said.
The DOE grant will be used in conjunction with Power Assure’s existing funding to manufacture and deliver business management software for reducing energy consumption and related CO2 emissions in big enterprises. Power Assure’s approach will leverage ‘model-based’ optimization technology from Palo Alto Research Center (PARC). Power Assure and PARC are working together to enable the ‘always available’ approach.
Brad Wurtz, president and CEO of Power Assure, said: “We are honored to be selected by the US DOE to receive this significant grant. This award will help us accelerate our deployment of transformative technology for improving energy efficiencies and advancing green initiatives for our customers. Projects like ours are needed to make our country’s data centers more efficient, thus reducing energy consumption and their associated green house gas emissions.”
