Minarik’s 60 sales professionals and over 20 application engineers bring the total external sales force marketing Power Efficiency products to approximately 150, Power Efficiency said.
Scott Johnson, COO of Power Efficiency, said: “Launching the relationship with Minarik is a very important milestone in the development of our industrial sales channel. The channel currently consists of direct sales management, a network of fourteen independent manufacturer rep organizations, and now a growing number of industrial distributors. Minarik is a particularly important addition to the latter group due to their scope, technical expertise, and high profile reputation.
“Moreover, they target numerous markets, including our major target markets, such as machine builders and large end users involved in plastics, food processing, material handling, construction materials, and more. With seventeen stocking locations, and over fifty outside salespersons, Minarik substantially expands and deepens our sales coverage in important markets.”