"We’re thrilled to introduce OLED lighting to the consumer market and we think CES is the perfect venue for this announcement," said Alex Khayat, Founder and CEO. "Most people have never even heard of OLED technology, and those who have, know that it’s usually very expensive. We’ve made OLEDs affordable, and by doing so, this technology can now be accessible to everyone."
Unlike LED, incandescent and other forms of lighting, OLEDs (organic light-emitting diodes) generate and emit light by passing electricity through thin organic layers. They are both eco-friendly (mercury-free, with no UV emissions) and energy-efficient (cool to the touch, with almost no heat generation). Khayat believes these qualities will make them a great fit with eco-conscious consumers.
"Lighting currently consumes over 23% of the total electricity generated in the United States – that’s a staggeringly high figure," said Khayat. "OLED lighting is going to play a major role in reducing that number by changing the way we light our world."
The company’s products – including camping lights, bike lights, nightlights, makeup mirrors and others – are currently available for pre-order, with shipments beginning in April/May of 2014.
"There are currently no online storefront businesses that manufacture and sell affordable OLED lighting devices," he added. "By working with a number of very competent OLED manufacturers around the world, we are able to produce high quality, efficient and cost-conscious products that fit the everyday needs of consumers. This is the future of lighting and we’re excited to play a part in its evolution."
