“SMSC was attracted to the ARC solution because it matched very well with our strategic goal of creating application specific standard products that are unique for each of our customers,” said Christine King, president and chief executive officer (CEO) of SMSC. “With the ARC solution, we are able to craft an integrated circuit that is highly targeted at efficiently solving our OEM customers’ individual requirement, thus enabling each of our customers to achieve differentiation knowing that the chip we supply will not be made available to any competitors.”
“The success SMSC is having with their product offering points out the value that ARC affords each of its customers,” said Carl Schlachte, president and CEO of ARC International. “The ability to tailor the ARC processor IP to reduce silicon cost by removing unnecessary functionality and increase performance by adding unique capability ensures each of our customers produces a chip that is differentiated. And as SMSC has shown, the design tool support ARC provides enables our customers to create their differentiation with no impact on their time to market.”
