As part of its intention to expand non-petroleum businesses, Bharat Petroleum intends to set up highway fuel stations integrated with cinema halls and restaurants.
The company has established 400 convenience stores at its petrol bunks. These ‘In and Out’ stores offer many services like ATMs, music stores, cafeterias and grocery retail stores. From the present revenue of INR2 billion, the company intends to increase it to INR5 billion in three years.
The ‘Beyond LPG’ initiative intends to reach a turnover of INR10 billion by 2011 from the current INR3.50 billion. ‘Beyond LPG’ is a service as part of which branded products are home delivered to Bharat Petroleum customers by making use of the delivery system for liquefied petroleum gas cylinders that are already in operation.
