The pilot program will utilize BroadStar’s AeroCam wind turbines, which reportedly capture wind energy and generate power more efficiently than conventional propeller and fixed-blade turbines. After installation is completed in November 2008, JCPenney will purchase electricity generated by the system from BroadStar.
Stephen Else, president of BroadStar Wind Systems, said: This endorsement by JCPenney is particularly pleasing to our efforts. The commitment by JCPenney to adopting renewable energy is indicative of a major and emerging trend in US retailers to utilize their own facilities and resources to help solve the electric generation and transmission issues we face in North America.
