Jackpot data is sent wirelessly via a transceiver directly and securely to each sign from the lottery’s existing online terminal. Up to five jackpots can be displayed per sign within a 100-foot area, and all signs on the statewide network are updated simultaneously. The replaceable graphic feature enables the lottery to change or re-brand jackpot games without replacing the entire sign.
According to Maxwell Goldstein, director of sales and marketing for Carmanah Signs, the high-visibility signs provide a bright and energy-efficient alternative to traditional options. “It is well understood in the lottery industry that jackpot awareness helps increase ticket sales,” said Goldstein. “These signs update wirelessly right from the terminal without paging, satellite link or monthly fees. The jackpot amount displayed is always accurate. As jackpots grow, so do ticket sales,” added Goldstein.
