“Cruze is already a hit across Europe and Asia; and now, it’s coming to America to challenge the status quo,” said Brent Dewar, General Motors Corporation (GM) vice president, Chevrolet Global brand. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working on exciting products that range from gas-friendly to gas-free.”
“The amenities, quietness and roominess you expect in larger cars are what the Cruze delivers,” said Margaret Brooks, Chevrolet product marketing manager. “This is a car that will shake up the compact segment, with a more spacious interior and more cargo room than the Honda Civic and Toyota Corolla.”
Cruze goes on sale in the US in the third quarter of 2010 but has already logged more than 4 million miles in quality and durability testing worldwide. The US and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production.
More than expected:
The 2011 Chevrolet Cruze will be offered in LS, LT and LTZ trims. Standard and available equipment includes: New family of efficient four-cylinder engines, including a 1.4L turbo and 1.8L; Six-speed automatic and manual transmissions; 10 standard air bags, including frontal, side-impact, roof rail head curtain, rear seat side air bags and new knee air bags; Electronic stability control with rollover sensing; Bluetooth, USB connectivity and navigation system; XM Satellite Radio and OnStar; MacPherson strut front suspension and Watts Z-link rear suspension, with a family of 16-, 17- and 18-inch wheels; Standard StabiliTrak electronic stability control, traction control and anti-lock brakes; Fuel-saving, rack-mounted electric power steering; Unexpected levels of quietness, smoothness and refinement for the segment.
All models share an interior characterized by premium materials and a lengthy roster of unexpected equipment, including leading infotainment. A stereo system that includes MP3 playback capability, six speakers and an auxiliary jack for personal playback devices is standard. A premium Pioneer sound system is available, as is a USB port for iPod operation. Other available technologies include Bluetooth and a navigation system.
“There’s a lot of content in all Cruze models; it was designed to give customers the features they want regardless of the car’s size or segment,” said Brooks. “At a very competitive price, you’ll be able to get a Cruze with leather and heated front seats, 16-inch aluminum wheels, XM Satellite Radio, OnStar, Bluetooth, a USB port for your iPod, cruise control, power locks and power outside mirrors.”
Arching roofline:
Chevy Cruze’s design is distinguished with a bold face, including a two-tier grille with the iconic Bowtie logo, that is Chevrolet’s signature look around the globe. An arching roofline connects a steeply raked windshield and fast-sloping rear pillars to give the car a sporty, coupe-like proportion.
The sporty aesthetic is also seen in prominent headlamp housings that wrap around the corners and sweep upward in the fenders and sculpted hood, as well as a short rear deck typically found on sports coupes. The wheels are at the corners, too, with minimal front and rear overhangs. All the elements work cohesively to give Cruze an aggressive look that is complemented by a wide, confident stance.
Indeed, the Cruze is wider and longer than most of its competitors. Taut, tightly drawn bodywork conveys solidity, while restrained use of exterior trim enhances the car’s high-quality feel.
Precision is also seen in the Cruze’s build quality. The Lordstown assembly plant’s body shop was retooled with the new in body-framing and welding equipment to optimize the manufacture of a very solid body structure. That strong structure fosters minimal production variance and repeatable gap tolerances of 3 mm or less between most exterior panels. To the customer, this means a better looking car when new and one that feels solid for years to come.
Interior refinement:
Cruze’s bold design cues and attention to detail carry over to the interior, where a Corvette-inspired twin-cockpit motif is matched with high-quality materials and exceptional assembly tolerances. Grained, soft-touch components and low-gloss trim panels exude a quality that is uncommon in the segment.
The instrument panel is an excellent example of how Cruze eschews expectations of compact cars. It features richly detailed instruments that are backlit with light-emitting diode (LED) technology. The LED lights provide a crisp, ice-blue illumination of the analog instruments, as well as lighting for other interior controls. A segment-rare standard driver information center offers a wealth of data for the vehicle owner.
Blending harmoniously with the instrument panels is an integrated center stack that houses the infotainment display, climate controls and radio controls. Flush-mounted components within the center stack have a gap tolerance of less than 1 mm, while the instrument panel-to-door panel gaps are less than 5 mm. Those tolerances are among the best in the class and contribute significantly to the Cruze’s aura of refinement and precision.
Cruze’s headliner and pillar trim exude craftsmanship, too. The headliner cover is made of a knit material that also serves as one of five layers of an acoustically designed headliner to help make the passenger compartment quieter. The interior pillar and other moldings are color- and grain-matched to the headliner, while seat inserts are color-matched to the color of the instrument panel accent trim, giving the cabin the detailed appearance of larger, upscale sedans.
New, efficient powertrains:
Enhanced with its exhaust-driven turbocharger, the Cruze’s Ecotec 1.4L turbo performs like a larger engine when needed, but retains the efficiency of a small-displacement four-cylinder in most driving conditions. It is standard on LT and LTZ models, with power ratings estimated at 138 horsepower (103 kW) and 148 lb.-ft. of torque (200 Nm).
Standard on LS models is an Ecotec 1.8L four-cylinder that has the same basic architecture as the 1.4L turbo. Both engines are part of GM’s family of global small-displacement engines designed with fuel efficiency in mind, including technology such as full variable valve timing that optimizes performance and fuel economy across the rpm band.
Backing the Cruze’s new four-cylinder engines are six-speed manual and automatic transmissions. Each contributes to Cruze’s excellent fuel economy and, with their carefully matched gears, enhances its fun-to-drive quotient.
With the Ecotec 1.4L turbo, Cruze’s fuel efficiency enables a cruising range of more than 500 miles (800 km), meaning it can go longer between fill-ups.
Cruze is backed by GM’s five-year/100,000-mile powertrain warranty – the best coverage in America.
Responsive, quiet driving experience:
Complementing Cruze’s new powertrains is a strong body structure and chassis system designed to deliver a responsive and fun driving experience. The body structure is tight and stiff; and its solidity enabled engineers to more precisely tune the chassis for comfort and driving control.
A MacPherson strut suspension is used up front, while a technically advanced Watts Z-link design is used with the rear suspension. It helps center the rear axle during cornering, helping to keep the Cruze’s handling responses symmetrical on both left-hand and right-hand turns. The linkage’s capability to center the axle during cornering delivers a more balanced driving experience, as the rear suspension better follows the lead of the front suspension.
