Edison said that the sales package is expected to transform the market as it delivers savings and an immediate and guaranteed benefit for consumers. Customers can sign up to the package until December 31, 2008.
Umberto Quadrino, CEO of Edison, said: Edison has chosen to take up the challenge of complete deregulation of the power market and intends to make the benefits of competition available to every household.
After completing one of the most ambitious investment programs in the European electric power generation industry and building such new natural gas infrastructure as the Rovigo regasification terminal, Edison is now ready to channel its growing availability of resources toward new markets.
