“For over 20 years, Excelpoint has built a strong reputation for quality technical support to customers in the ASEAN and India regions,” said James Lougheed, vice president and managing director of Asia Pacific. “I am excited to partner with this premier distributor as Exar is poised to release a number of new products, and continues to gain traction with customers in these dynamic regions.”

William Low, vice president of operation, said “Exar’s experienced regional staff when coupled with our extensive footprint in the region, and market knowledge enables us to leverage our complementary strengths to quickly address customer design requirements.”

“The addition of Excelpoint to our global channel network brings an established distributor with a proven track record in demand creation,” said Paul Stafford, director, distribution sales. “We believe Excelpoint will enable Exar to accelerate our customer penetration in these key strategic markets.”

Excelpoint is a Singapore-based value-added partner to Asia’s electronics manufacturers.