Activated last week, the program has been providing customers with related services and equipment delivery of GE’s power solutions, including distribution transformers, critical power components and software analytics.

The company said its emergency response websites provide customers with resources and guidelines to help them evaluate and handle water-damaged electrical equipment.

In addition, the US-based conglomerate is providing monthly financing options for those customers who need to replace or retrofit backup power equipment.

GE Industrial Solutions business CEO Bob Gilligan said the company’s teams are helping customers get their electrical infrastructures up.

"We have resources in place to fully support our distribution channels. GE is committed to helping our customers restore power safely across the Eastern seaboard," Gilligan added.