The company said that the new LED bulb, which is expected to consume 9W, offers 450 lumens — the Energy Star threshold to be considered a 40W incandescent replacement.

According to GE, currently available LED bulbs produce 350 lumens or less. GE has filed multiple patent applications for the bulb and expects it will be an Energy Star qualified LED omnidirectional light bulb.

GE said that its new LED bulb has a life expectancy of 25,000-hours, which is 25 times longer than a general service 40W incandescent or halogen bulb and more than three times longer than a standard 8,000-hour rated life CFL. In addition, it contains no mercury and will be RoHS compliant

John Strainic, global product general manager of GE Lighting, said: ”This is a bulb that can virtually light your kid’s bedroom desk lamp from birth through high school graduation.

”Consumers have been reluctant to move away from less efficient incandescent bulbs because they love the light quality. This new GE Energy Smart LED bulb will address that lighting preference head-on and give consumers yet another option to light their homes and businesses.”