The GreenWave Reality standards-based platform works by creating a home area network (HAN) with a concurrent radio gateway, smart power nodes, in-home display and controller along with a consumer application. The gateway automatically connects to the power nodes, making the appliances energy conscious and controllable from within the home or remotely via internet or a smartphone.

GreenWave Reality also plans to introduce an energy efficient LED lighting, thereby extending the company’s core energy management platform. The company expects this LED bulbs, which wirelessly connect to the HAN, to reduce energy consumption by up to 80%.

The company said that the home energy management platform is designed for easy consumer set-up, with its patent-pending technology assisting in identifying appliances. Consumers can then access their own energy portal where GreenWave Reality’s energy coach analyzes the home and makes ‘smart control’ suggestions allowing users to begin reducing their energy consumption by turning off devices that are not in use.

This platform also facilitates interoperability with other Z-Wave and ZigBee mesh-networking products, smart meters, digital thermostats, heat pumps, electrical cars and other home sensing devices.

The data center component of the platform provides utility companies with energy and usage data, thus helping them to shift demand from peak to off-peak times or incorporate the use of renewable energy sources.

The GreenWave Reality platform is currently entering the pilot phase with a number of utility companies in Europe. Craton Equity Partners, a California-based clean technology fund, is the lead investor in an $11m equity round for GreenWave Reality.