While at Nortel, Flaherty created a fully integrated marketing function that represented all lines of business, and created Nortel’s first Global Marketing Board, which enabled the development of marketing investments that were fully aligned to sales and the company’s strategic objectives. She also led many of Nortel’s strategic business initiatives, including the company’s first global Enterprise campaign, leadership of the company’s green marketing initiatives and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games. Prior to Nortel, she spent 26 years at IBM in a variety of product marketing leadership positions including software and servers. She also led many company-wide initiatives, such as Solutions for a small planet, e-business, on demand business, and marketing targeting key segments for small-and-medium businesses (SMBs). She has been recognized three times by BtoB Magazine as one of the World’s Best Marketers and was named to the Women’s Executive Network Top 100 in 2007 and 2008.
I’m excited to welcome Lauren to our executive team, said Johnson. Her track record and global experience centered on building operational excellence, world-class marketing teams and delivering results are precisely what will help us build our connected sales and marketing model and take the company to the next level.
Juniper is a very exciting company to join, said Flaherty. Those who know the company well are sold on the company’s terrific engineering and the incredible talent supporting them. She added, Juniper is a bit of a well-kept secret. There’s a great story here and we’re going to unleash it.
