The multi-client study analyzed the intersection of electricity competition and the evolution of smart energy offers for residential customers in Texas. Kema said that the analysis provides insight into emerging business models and home energy technologies across North America, and forecasts offer adoption in Texas.

Taff Tschamler, director of retail energy at Kema and primary author of the study, said: “The success of smart grid relies in part on the value it creates for customers and their acceptance of the technologies and offers it will likely create.

“Our analysis makes clear that smart grid in a highly competitive electricity market such as Texas will offer customers many choices. However, providers of smart energy offers have a long way to go to fully engage customers. One important conclusion of the project is that there is significant inertia among small electricity customers that must be overcome to fully realize the benefits.”

Kema is a provider of business and technical consulting, operational support, measurement and inspection, testing and certification for the energy and utility industry.