The company says that digital signage is a more effective way to convey information and to capture viewers’ attention than traditional printed materials.
While many national retail chains are using the service at the point-of-purchase, independent store owners are left out due to lack of know-how and high implementation costs.
To help these independent stores, MyAdTV has engineered a system whereby digital signage is transformed to an easy-to-use web application, which is available to the public free of charge. No software installation is required and the system simply requires a PC connected to the internet, which is used for content creation and playback.
Displaying content is controlled and updated remotely with no interruption to the display, and users can self-start in less than 30 minutes. Store owners can put together a digital signage system themselves with the cost of a computer and a monitor.
The MyAdXchange ad trading system is designed for business owners to swap ad space with their neighbors. The vendor says that with cross-promotion, retailers can capture more on-site shoppers to their stores. Placing digital signage by the shop windows or store entrances also helps to attract traffic off the street and is cost effective.
