According to Opower, its BDR allows utilities to quickly deploy a cost-effective demand response capability across their entire residential customer base.
The company stated that Opower BDR leverages AMI data to deliver personalized insights to each customer through their communication channel of choice, and motivates them to reduce usage during times of peak power demand.
Opower senior vice president of marketing and operations Roderick Morris said, "These latest enhancements to our platform take Opower’s revolutionary SaaS-based engagement approach to the demand response market, where we look forward to assisting utility partners around the world."
Opower said that it is developing a series of utility solutions that leverage the Opower 4 platform to drive better customer engagement and participation, and change the way that utilities communicate with their customers. The company plans to announce additional features and utility partnerships later this year.
