As part of the agreement, RBS Lynk will manage credit, debit, gift card transactions for Alon’s distributor network of FINA-branded convenience stores including Alon’s wholly owned subsidiary Southwest Convenience Stores. RBS Lynk will process both pay-at-the-pump transactions and in-store card sales.
In establishing this new relationship, Alon and RBS Lynk have one single focus: to deliver consistent and reliable credit card services to Alon’s customers, helping them to be even more competitive in what can be a very challenging environment, said Judge Dobrient, general manager for marketing at Alon. Our mission is to be completely attentive to providing the most effective solution for the distributors and outlets we serve.
RBS Lynk’s wide range of certifications for point-of-sale equipment, including integrated pay-at-the-pump systems, provides marketers flexibility for future upgrades in services and offerings. Marketers can select dial-up, frame relay or internet processing, based on the needs of each particular store.
Alon’s transition to RBS Lynk is expected to commence in the final quarter of 2007.
