The new W-USB SoC can download a 700MB movie in about one minute.
The company’s advanced products for the portable consumer applications will be on display at the Mobile World Congress 2009 in Hall 1, Fira de Barcelona, Montjuic.
“Connected consumer electronic products are the next step in enabling anytime, anywhere access to information and services,” said Yiwan Wong, vice president, System LSI Division, Samsung Electronics. “One of the keys to wireless connectivity is W-USB technology. While W-USB technology is just beginning to ramp up, its application will soon increase with the consumer electronic and mobile phone markets’ demand for wireless connectivity technology and UWB’s fast download speeds.”
This new high-performance chip is anticipated to be applied to the digital cameras and mobile phones and to gradually expand to the other peripheral electronic devices like wireless printers, beam projectors, wireless hard disks, wireless displays, and wireless speakers. For example, without any cable connection, the consumers can directly send the photos from their digital cameras to their PC or view them instantly on their TV. The consumers can directly connect their MP3 players to the high-quality surround speakers and listen to their favorite music. Also, the multi-media data can be shared among the mobile phones through a peer-to-peer network without the need of host computer.
By utilizing the advanced CMOS process technology and 3.1~10.6 GHz-band UWB technology, the company’s new W-USB SoC is a single chip solution that features a built-in ARM core, a UWB physical layer, and a memory controller. It also offers an SD card, an MMC, a NAND flash memory, and a high-speed USB 2.0 OTG (On-The-Go) interface without extra logic circuitry.
With the new built-in embedded memory controller and adoption of company’s new data storage technology, the company’s W-USB SoC provides a high throughput, performing at speed of 480Mbps (megabytes per second). When considering a conventional payload overhead, average effective data download speed of the existing chipsets is about 50Mbps while the company’s W-USB SoC can reach up to 120Mbps.
The company’s new W-USB SoC uses security measures that are seamless with features like a 128 bit Advanced Encryption Standard (AES) encryption algorithm and a static signal that makes hacking through the wiretapping and signal tracing difficult.
This new SoC maintains a low power consumption of under 300mW (milliwatt), making it an ideal product for the portable electronic devices such as mobile phones and digital cameras.
According to In-Stat, worldwide W- USB is anticipated to reach $22 million in 2009 and increase to $390 million in 2012, at an annual compound growth rate of more than 200%.
The W-USB SoC is sampling and will be in mass production starting in the second quarter of 2009.
