As part of the promotion, consumer that open a new Shell credit card account between July 2, 2007 and September 30, 2007, will be eligible to earn 25 cents per gallon on the purchase of their first 100 gallons of Shell gasoline. New account holders must use their Shell credit card to purchase the fuel within 90 days of the account opening date to reach the 100 gallon mark. Once cardholders have purchased 100 gallons, they will receive a $25 Shell gift card by mail.
The ‘Earn 25 cents per gallon’ promotion is a great way to create loyal cardholders and increase repeat business to our retail locations, said Carolyn Yapp, Shell US card and payments manager. Our new promotion is designed to help people get in the habit of using their new Shell Card on a repeat basis, which should help turn new cardholders into loyal customers and drive even more traffic to Shell retail locations.
The oil company aims to book more than 25,000 new consumer credit card accounts. Shell consumer credit card users are especially attractive customers for retailers because there are no merchant service fees on card transactions and Shell research shows that Shell cardholders purchase more fuel compared to regular bankcard customers, driving the company’s sales.
