Emax, which is the electronics arm of the $3.2bn Landmark Group retail chain, will make available the ‘Cash for Mobiles’ at all Emax ‘big box’ electronics stores in the UAE, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar and Bahrain.
The company said that customers can bring an old phone into the store. The phone will be instantly assessed and the customer will get cash in return. The phones will then be recycled by ShP.
The working phones will be refurbished and sent to developing nations, while the company will reprocess the non-working phones according to the Weee Directive which sets environmental recycling standards for electrical items.
Simon Walsh, co-founder of ShP, said: “Our expansion into the Middle East proves there is huge demand for global mobile phone recycling and as the UK’s first mobile phone recycler we are in prime position to roll out our tried and tested business models worldwide.
“We plan to recycle three million mobiles a year in the Middle East by 2013 which will dramatically reduce electronic wastage and greatly assist communication in developing nations with old phones being put to use.”
