With the National Cristina Foundation, consumers and businesses can donate any working computer system to schools and community groups that support people with disabilities, students at risk and economically disadvantaged persons. Toshiba said that it will also provide a free sell-back option and will recycle the electronic at no cost if it has no value.
Toshiba will continue working with MRM (Manufacturer’s Recycling Management) on all recycling efforts. The company along with MRM, is making it convenient for consumers and businesses by expanding the mail-back services and number of drop-off sites, which are now available at more than 300 locations. Toshiba is also extending the benefits of its recycling program to the business and reseller community, as they are now able to accept multiple systems.
Toshiba America companies have set a goal of recycling 12 million pounds (6,000 tons) of e-waste in the US in 2010. On a global level, Toshiba is targeting the collection and recycling of 146 million pounds (73,000 tons) of e-waste in 2010.
Terry Cronin, vice president of marketing communications at Toshiba, said: ”This new program speaks to our commitment to the environment and how we have listened to our customers and heard what they need in a recycling program.
”By providing consumers and businesses with means to be responsible citizens, we are increasing the pounds of e-waste diverted from landfills, as well as extending the lives of the used electronics by donating them to a great foundation.”
Toshiba said that its environmental global strategy is driven by its Environmental Vision 2050, a long term plan that outlines its efforts to raise the eco-efficiency of its products and business processes.
