As part of the investment, Waste Management expects to provide access to Recyclebank’s green rewards program to its nearly 20 million North American customers over the next several years.
The investment brings together Waste Management’s curbside collection infrastructure with Recyclebank’s online community and incentive platform, to motivate and mobilize more people, communities and schools to recycle.
Waste Management president and CEO David Steiner said the investment helps to enhance the company’s existing public sector relationships.
"Our collaboration with Recyclebank gives us a competitive advantage, and, at the same time, incentivizes more recycling by motivating people to change how they consume and dispose," Steiner said.
Recyclebank CEO Jonathan Hsu said the agreement with Waste Management gives the company the resources and reach we need to expand its business and motivate and mobilize more people to make a collective, positive impact on the environment.
As part of the agreement, Recyclebank adds another recycling rewards offer to its members, acquiring Greenopolis’s social recycling program, which rewards consumers for recycling on the go by combining incentives with collection and tracking technology.
